CBM Canada

cbm, formerly Christian Blind Mission, is the world’s largest development organization working specially with the world’s most vulnerable people - those suffering the double disadvantage of poverty and disability.

Poverty and disability are inextricably linked. If you have an already poor family who has a disabled family member, they will inevitably be the poorest family in their village. They are the poorest of the poor. They can’t afford medical care or education or clean water.

Challenges

CBM needed a compelling web site that tells their story and motivates users to take action and support their work. They needed a website that was easy to manage an an online fundraising solution that was as flexible and responsive as their organization. The needed a system that would support their ongoing campaigns but also allow them to conceive and launch a fundraising campaign in hours or days, not weeks. That system was CommerceCM.

Solution

CommerceCM supports multiple product and department templates allowing CBM to have four different Donation pathways all managed through a single platform.

• DONATIONS: A single form allows a donor to select how they want their donation applied, set the amount, the frequency and complete their payment.
   
• TRIBUTE & MEMORIAL GIFTS: Another single page form that allows donors to select and send an eCard to their loved ones for whom they are donating.
   
• PROJECT SUPPORT: Detailed project profiles highlight the importance of the project followed by a budget amount and progress meter indicating funds raised. Donors can select any amount to help the project of their choice.
   
• SYMBOLIC GIVING: Give Joy CBM’s symbolic giving catalog is the cornerstone of CBM Canada’s seasonal giving campaign. Supported with direct mail, GiveJoy.ca allows donors to send eCards to their friends and family members to tell them about donations made in their honour extending the reach of the campaign. For 2011, CBM added the ability for donors to print PDF cards for each catalog item and display progress towards fundraising goals.

Result

• A massive increase in online donations.
   
• Better understanding of what online strategies were working thanks to integration with Google Analytics and CommerceCM’s Referrer Tracking

At a glance: Client since 2010. Design CBM Canada

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CBM Canada has a large site that is a key component in their fundraising strategy and helps them raise significant donations through a number of channels.

Standard Donations: a simple form lets a donor direct his donation, choose the amount and frequency of the donation, and pay all on a single page.

Tribute & Memorial Gifts: Let the donor select and send an eCard to their loved ones

Symbolic Giving: Their Give Joy catalog is the centerpiece of their annual fundraising campaign

Symbolic Giving: (cont'd) Donors can select items, send ecards to loved ones, or print and mail cards. CBM can create cross sales, embed videos, and track progress towards fundraising goals.

Referrer Tracking: CBM promotes their online fundraising through a wide range of channels. Referrer tracking helps them track what is most effective

Ad Management & Tracking: Ads used on the site can be managed and tracked so CBM knows what is motivating their donors.