The SousVide Supreme™ is the world’s first water oven designed specifically to bring the gourmet sous vide cooking method into home kitchens. After the launch in 2009, the SousVide Supreme quickly received international press coverage in everything from Gourmet Magazine to Popular Science and made 2010 must have gift lists in both Time and Wired.
As the first to market, Eades Appliance Technology (EAT) had to harness a global opportunity created by rave revues in leading international magazines. Waiting for a gradual roll out was not an option and international retail channels were still coming together. Eager consumers also needed to be educated to ensure they could get the best experience from their new appliance.
CommerceCM allowed EAT to roll out a single site selling the SousVide Supreme in 4 currencies using different versions of English to localize content and promotions for North American and European markets.
EAT was able to launch a world class eCommerce site with four currencies, and two languages in time to meet demand for the important holiday shopping season. At a glance: Client since 2010.