SousVide Supreme

The SousVide Supreme™ is the world’s first water oven designed specifically to bring the gourmet sous vide cooking method into home kitchens. After the launch in 2009, the SousVide Supreme quickly received international press coverage in everything from Gourmet Magazine to Popular Science and made 2010 must have gift lists in both Time and Wired.

Challenges

As the first to market, Eades Appliance Technology (EAT) had to harness a global opportunity created by rave revues in leading international magazines. Waiting for a gradual roll out was not an option and international retail channels were still coming together. Eager consumers also needed to be educated to ensure they could get the best experience from their new appliance.

Solution

CommerceCM allowed EAT to roll out a single site selling the SousVide Supreme in 4 currencies using different versions of English to localize content and promotions for North American and European markets.

• LOCALIZATION: Visitors are identified and routed to the most likely language and currency combination.  Customer Service, media, and marketing are all localized for the North American or European markets increasing trust for shoppers and boosting conversion rates.
   
• INVENTORY CONTROL: Only inventory available at the shoppers location is available for purchase
   
• DISTRIBUTION CONTROL: Orders are routed to the appropriate warehouse automatically

Result

EAT was able to launch a world class eCommerce site with four currencies, and two languages in time to meet demand for the important holiday shopping season.

At a glance: Client since 2010.